Comment by TurdF3rguson
1 day ago
Actually you can't send any cookie that is not essential to the operation of the website without consent and that would include analytics regardless of PII. same for pixel tracking / fingerprinting, it's all a no-no.
There's "legitimate business interest" which I think is a catch-all for things you want to do as long as they don't invade privacy?
Most of those things involve tracking users I imagine but if there's any that don't, go for it.