Comment by balarjin

> Why lobbyist can't just present their ideas publicly, like do a public free lessons to politicians and anyone who wants to attend

Different people (including politicians) have different priorities, assumptions, biases, etc. The argument that convinces one person won't land with someone else. The true value of a lobbyist is her ability to understand what a politician values, and present the argument that is convincing to him.

As an example: I met an EU citizen who thought fishing with hooks was immoral. It seemed cruel to her to put a hook in the fish's face. She traveled to the US to ask senators to ban it. Amazingly, she went to a few effective altruist meetups, networked her way into contacting the staff of two US senators, and managed to get meetings with both of them. But neither one introduced legislation for her.

What arguments could she have made?

  1. The vegan argument:  It is wrong to eat animals or make them suffer.

  2. The environmental case: Humans should leave nature alone.

  3. The public safety case: Some rivers have toxins that may accumulate in fish.  Only a strict licensing system can keep people from fishing in polluted rivers, selling the fish to people who don't know the river had bad stuff in it, and getting sick.

  <<I could come up with many more, but you get the idea...>>

She believed in the vegan argument. No senator agreed with her. A good lobbyist would have told her:

"Senator X cares about the environment. Make the environmental case, and he is likely to listen to you. His constituents are not interested in veganism, and he wins elections by talking about standing up for the interests of ranchers. The vegan argument will not work, do not bring it up!"

Tailoring arguments to your audience can be dishonest if you take it too far. Not tailoring your argument at all is certain to fail: US Senators are busy. Handing them a 60 item list of all possible arguments, some of which they think are crazy, will cause them to ignore you.