Comment by peteforde
5 hours ago
Everyone's experience will be different, but I will say that I have not received significant network effects traffic on Substack nor have I ever been tempted to click on suggested posts to others' content.
In short, I think that for the vast majority of casual posters, the aspirational upsides of joining a network are going to fall flat. Like with most aggregators, the popular things tend to be promoted more.
So, for me at least, if I'm going to get very low traffic, I'd prefer to get that very low traffic on my own website. It might be a pyrrhic victory but I sleep just a little better knowing that as one of the 1% that actually creates stuff, I did what little I could.
Same, every time I end up on a substack post, it's from an external source. Maybe there is a network effect on substack that makes it easier to get these external links, but I doubt most actual readers are coming from inside the substack ecosystem.
> Same, every time I end up on a substack post, it's from an external source.
I think the parent was talking about having a substack, not reading things on Substack.
But I also think the direct network effects don't come from casuals (other than that they repost to social networks.) People who are paying for a substack will look at others because it doesn't involve another signup or separate bill, they can just add the subscription for a buck or two. Now they can tour the subscriber content, and they can drop it after a little while if it doesn't ultimately appeal to them with just a click or three.
For non-subscribers, a substack isn't any different from any other blog.
Maybe I'm an outlier, but I find that my main reason for discontinuing Ground News/Nebula/whatever is that I subscribe aspirationally and never actually make time to consume the content. One year I got my partner and I subscriptions to Masterclass and at the end of the year neither one of us had watched a single video.
Basically, I don't know anyone who is ever bored. Who the hell has time to click on and read random posts? The entire value of HN is that other smart people surface the top 1% of 1% of stuff I'd probably find interesting.
The notion of reading Substack posts just because I'm a subscriber seems like fantasy.