Comment by Swizec

> Eventually I never really looked at the folders but it never bothered me as I don't really see them

Most people don't read most newsletters. Some people read some.

This Saturday I sent an email. It has since been opened by 26% of my subscribers, that's 4,600 people. 780 people clicked on a link.

I tweeted the same email as a link and got pretty good engagement! 20 likes, 2 retweets – that's decent for me these days. It was seen 1400 times. 78 people clicked on a link.

I have roughly the same number of followers as I do email subscribers.