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Comment by phoghed

3 hours ago

If they plan on developing it in the open and taking early contribution / feedback could be a valid (and good) reason.

Or it's (again) a brilliant idea from those marketing people, something along the lines of "let's announce something we don't have and see how it is received, so that we will see if there is interest or not".

It's not even made up, I have seen marketing people actually do that.