Comment by jondiggsit

My team design team are graduate architects, on the younger-ish side - 29 and 40. One worked for Santiago Calatrava - who, if you know, obviously models all his work. So it was second nature to them, I just pushed them to lean into it. Rhino is not without its drawbacks. It is time consuming but it's worth it because, as a sales tool, it wins every time. I'll have first time meetings with perspective clients where we'll wireframe a design on their survey (if we know some particulars of the program). Blows people away.

The ROI - the salaries were a negative on the books for two years, but now we're choosing our projects, ones that any AD100 firm would kill for.