Comment by wildzzz

Sure but for the ad network, it means they can brag to new clients about how many clicks they can get them. If the ad clicker isn't buying, that's the client's problem, you already did your job by getting them to click. Maybe the client needs a more direct campaign (which costs more) or needs to change their website/prices, people are walking into the store but they just aren't buying.

Its either the ad network running these click botnets or contracting someone to do it. If it was just impressions getting boosted, that just looks shady, those are barely worth anything.