Comment by alexjplant

It's cultural.

Rave kids who listen to melodic dubstep drink Ghost because they like everything brightly-colored and artificial. Good ole' boys blowing stuff up in the woods drink Bucked Up or Rip It because they work hard and want something grab-and-go from Wal-Mart. Gamers love Bawls (or whatever the equivalent is now) because it tastes refreshing and keeps them up all night at LAN parties.

Coffee is for sophisticates who do yoga and listen to NPR and pay taxes and have jobs. It's unprocessed (drying, roasting, and fermenting be damned) whereas energy drinks are made in a factory. How would you rather imbibe your psychoactive insecticide: the natural way? Or the ARTIFICIAL way?!

Side note (as a guy with single origin beans in his freezer and an Aeropress): AMP Energy slapped and they should bring it back.