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Comment by gambiting

8 hours ago

Right, but the article isn't about posts, but about a paid ad campaign - surely those are started in numbers that could be moderated?

>Right, but the article isn't about posts, but about a paid ad campaign

the comment that started this thread says:

"these technologies have proven ineffective to moderate content. User posted and otherwise"

which is what i (and i assumed the parent to my comment) was replying to. i agree that paid ad campaigns alone is more tractable.

No, because most ads are created by automated systems (many of which are scam/spam ads) and Meta doesn't want to lose revenue by slowing the system down to human speed.