Comment by martheen

Chrome is made by an advertising company that also fund almost entirely the budget of Firefox. Even Safari is made by an advertising company. FWIW most of them have some blocking for egregious ads, so they will happily kill someone's else goose.

Personally I think the easiest would be to support uBO or at least have a built-in engine that can load filters written for uBO. Anything else is just wasting development time.