Comment by mrngld
9 days ago
Lets be fair, here. Traditional TV was ~40 minutes of content with 20 minutes of ads. I still remember televised holiday movies "presented with limited commercial breaks by Folgers, where the best part of waking up..." or whoever was sponsoring it. Radio stations had to power their transmitters and pay their staff, so they had ads. Newspapers use ads to keep themselves affordable. This has always been a business model.
Also some TV shows had ads written in. USA network was pretty bad with this with ("White Collar" comes to mind - there are some pretty obvious Ford advertisements in a few eps, "Burn Notice" had very obvious alcohol placements.)
I believe radio across Europe was largely ad free and had a different business model. The BBC for example.
You say "was" as if it was a thing of the past. But public broadcasting still exists in many countries in Europe, including radio and TV. They have either less or no ads and their quality is much higher than that of purely ad-funded private stations that nowadays are sometimes even completely automated.
> their quality is much higher
Hard disagree. At least commercial entertainment providers have to work to retain their customers, unlike public broadcasters where they get funded (either via taxes or forced licenses) no matter how many people dislike them.
2 replies →
Yes I was there it wasn't as bad as now. TV or radio it was never the same three ads over and over and over. And the media is now truncated so cram in more ads. Plus the time between ads is shorter. So it's basically ads with a brief TV show in between mostly ads.
>Traditional TV was ~40 minutes of content with 20 minutes of ads
That's generous. In less-privileged countries it was the other way round.
>Traditional TV was ~40 minutes of content with 20 minutes of ads.
No! This is utterly false! TV for much of American history was about 9 minutes of advertising per hour of content. Then Cable came out with no ads at all. The US does not have a legal limit, so as our culture got more and more hyped about squeezing every single dime out of counterparties, companies have been increasing advertising.
In the 60s, companies were willingly leaving money on the table.
In the UK, you are still limited to only 9 minutes per hour of advertising.
I grew up under communism. On TV, we had full movies without ads. There was 3-5min ad segment right before main evening news, that was it.
I could not understand how people can watch movie interrupted 10x by an add break.
Not wishing the return of communism, but yeah, I would simply ban all ads. No useful purpose to the society, whatsoever. Treat it like smoking and other drugs. Yes, can fill the coffers, but overall it is detrimental to the society.
If you want info about something you need, there are catalogues, consumer groups, enthusiast forums and internet search in general. Yes, the ads can be used to create new needs. Overall (if you really think what this achieves), that is a bug, not a feature.
Yes, there will be ways to sneak-in ads in a shady way, but that can be prosecuted. And the scale of exposure matters, a lot.