Comment by l72

As a user, I really don't care for magic links. The whole, start the log-in process, switch context, wait for email (sometimes up to a minute), click on it, have it open a new tab in a different window than where I started is just a pain. I feel like I spend half my day logging in to services these days.

The only time I like magic links is for services where I am "not really a user". For example, an appointment reminder for my doctor where I need to validate my insurance. Great, send me an email 24-hours before with the reminder and a magic link, as I don't want to think about an account there.