Comment by account42

The physicians doesn't need to shove ads in front of people's faces in order for people in need of a physician to find him.

> "Make and they'll come" is only possible if you're already successful.

That's just because your competitors are already shoving ads in front of your potential customer's faces. If they weren't allowed to do that you would be fine without doing it as well. It's the definition of a zero sum game.