Comment by nerdsniper

I go for anything that’s USB-IF certified. Personally the Amazon Basics USB4, 40Gbps, 240W are great price for value whenever they’re around $10:

https://camelcamelcamel.com/product/B0C93G2M83

At that price they’re my default “generic” cable. Unless I need a longer length or 80Gbps this is the main workhorse in my home. It’s nice just never worrying about discerning “charging” cable from “data” cable.

CableMatters is a very reputable brand if you need more variety in selection. Monoprice also seems to care about quality. CalDigit and Apple both have vested interest in providing quality cables. Strong brand is a good starting point, but even then I still try to stick with USB-IF certified offerings only.