Comment by analog31

What I've noticed in my area is that people just don't ride on rainy days. If I'm at work and it starts to rain, someone will offer me a ride. It doesn't occur to people that a bike can get wet.

Bikes are sold without mudguards, and the aftermarket ones are flimsy and don't fit very well. (The steel ones that came with my 1983 Schwinn frame being the exception).

"Who this is for" is the great un-answered question in American cycling. The reason is that our biggest untapped market is people who don't ride at all. The marketing looks like lifestyle marketing: Here's what's wrong with cycling and how we solve it. Here's what you will look like.