Comment by bcaulfield
18 hours ago
Amazing. A post asks a question in the title that I actually want answered, and then goes on to answer that question clearly and succinctly. Maybe the best corporate content I've seen this year.
18 hours ago
Amazing. A post asks a question in the title that I actually want answered, and then goes on to answer that question clearly and succinctly. Maybe the best corporate content I've seen this year.
But how can I find the answer to the question without reading punchy headers followed by paragraphs like
> How We Leverage Naming
> Our Naming Strategy, Explained
> Why Swedish Is Important
> The Bottom Line
And unforgettable aphorisms like
> It isn't just a name—it is the output of a scalable, globally coordinated, linguistically validated, Swedish-inspired naming framework designed to optimize brand consistency
to let me know? I'm completely lost on this page and can't find the answer without these.
How am I supposed to know what matters if they don't tell me, in an honest fashion?
the real caveat: those descriptions are genuinely load bearing
If the names are not load bearing, are they even names anymore?
1 reply →
May I introduce you to the UK chain Iceland and their stance on management consultants?
https://about.iceland.co.uk/our-story/the-dark-ages/beware-m...
The entire section of the website about 'The Dark Ages' is priceless. They don't pull any punches: https://about.iceland.co.uk/our-story/the-dark-ages/
Just brilliant!
This is fckn brilliant!!
I’m bookmarking it for sharing
Brilliant.
Submit it to Hacker News as its own post before I do.
Seriously.
You have one hour.
I agree, and it's kind of sad that getting simple, clear communication is exceptional.
It does not answer at all. 2000-3000 names per year?