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Comment by decimalenough

16 hours ago

Because it would then be pronounced IKE-Oh.

Also, the A is short for Agunnaryd, the founder's hometown. (IK is his initials, Ingvar Kamprad, and E is for Elmtaryd, his family farm.)

The A can still stand for Agunnaryd and the circle at the top can be the midnight sun, which embodies the sprit of Sweden

  • To reiterate on another comment that would make no sense to Swedish speakers. Å is a distinct letter, with a different and unique vowel sound. It is in no way "a slightly different kind of A".

    Your suggestion sounds a bit like spelling Apple like AIILE and using the circles to form a cool infinity symbol. Or something.