There is a big difference between being unable to grow and being uninterested in it. I sincerely doubt most people open a small coffee shop dreaming of expansion. Small coffee shop owners don’t want to be Starbucks. Being small and wanting to stay small is not a failure.
There is a big difference between being unable to grow and being uninterested in it. I sincerely doubt most people open a small coffee shop dreaming of expansion. Small coffee shop owners don’t want to be Starbucks. Being small and wanting to stay small is not a failure.
Desire is irrelevant. Small European coffee shops can’t become starbucks.