Comment by yuck39
18 hours ago
I don't understand why they are so dead set on this anti-user short term profit seeking design. During the acquisition wasn't the general sentiment that "I understand this won't be super profitable but I'm doing it on principle"? Trying to chase this boyish fantasy of creating the "everything app" is incompatible with "worlds town square". Those are two different problems with different solutions.
Yeah, exactly. I feel like there must have been a better way to make the town square thing work.
I heard that ads on Twitter used to be much less profitable than on other platforms because the lack of a login wall meant they weren't able to track their viewers so precisely. Fine. But, at the same time, they hosted so much valuable content that contextual advertising might well have made up much of the difference. But Twitter's support for that was apparently very basic, with only very simple keyword targetting available.
It might not have been enough once they were loaded up with debt by Elon, but before that they would only have needed a relatively small uptick in income to make them more consistently profitable. And that could have made the town square version of Twitter a sustainable business for the foreseeable future.
And now we all have to deal with the rotting corpse of X, making it much harder for whoever or whatever wants to build any new form of public realm in that area. So more than just an opportunity wasted, it's acting as deterrent to trying again.
That's what Elon said, but it's clearly not what he was thinking, which was more along the lines of "this would make a brilliant propaganda megaphone."
This was around the time when he started to be openly post-truth (talking about how twitter was overrun with bots and he was going to save it and shortly afterwards feigning surprise at the same when he wanted an excuse to wiggle out after the market moved against him, continuing to push the "government censored twitter" narrative when the Twitter Files revealed the truth to be almost the polar opposite, talking about building an un-biased Grok and then getting caught with an "Elon Musk would beat Mike Tyson in a fight" size thumb on the scale, etc). When someone starts being openly post-truth like this, they stop deserving the benefit of the doubt. This wasn't a boyish fantasy, he knew exactly what he was doing, and it was saying one thing while thinking another.