Comment by roryirvine

Yeah, exactly. I feel like there must have been a better way to make the town square thing work.

I heard that ads on Twitter used to be much less profitable than on other platforms because the lack of a login wall meant they weren't able to track their viewers so precisely. Fine. But, at the same time, they hosted so much valuable content that contextual advertising might well have made up much of the difference. But Twitter's support for that was apparently very basic, with only very simple keyword targetting available.

It might not have been enough once they were loaded up with debt by Elon, but before that they would only have needed a relatively small uptick in income to make them more consistently profitable. And that could have made the town square version of Twitter a sustainable business for the foreseeable future.

And now we all have to deal with the rotting corpse of X, making it much harder for whoever or whatever wants to build any new form of public realm in that area. So more than just an opportunity wasted, it's acting as deterrent to trying again.