Comment by WarmWash

12 hours ago

The problem is that ad-blocking makes youtube the best value proposition for users. You get almost all the content of nebula, plus tons more, for free, no ads.

Don't get me wrong, Nebula is great (although yt actually has a better profit share believe it or not), but the internet needs to look in the mirror before services like it can actually compete with yt.

6 comments

WarmWash

samschooler 12 hours ago

On Nebula even the built in ads for Squarespace are gone too. Sure you could use sponsorblock, but for me I'm happy to support Nebula as their creator netowrk are people I want to support directly with my dollars.

f4stjack 1 hour ago

The problem is, google is an advertising company now the "ad-blocking makes all content free" is a temporary argument at best. At any rate, I like Nebula's curated content better than the ai-slop/clickbait slop Youtube provides.

Only pet peeve I have is... jeffiot is in Nebula, Tom Scott is in Nebula, Lindsey Ellis is in Nebula... where is f4mi????????

pbronez 11 hours ago

This surprised me, so I looked it up. Basically YouTube pays ~55% and Nebula pays 50%.

This is complicated by Nebula's "creator owned" situation. Which is complicated [0]. It's something like:

  - Nebula's assets live in Watch Nebula LLC

  - Watch Nebula LLC is owned by 83% Standard Broadcast and 16% Curiosity Stream (CURI)

  - Standard Broadcast "is owned by 44 total people, all of whom are creators"

So it's fair to say there are creators with significant equity stakes in Nebula. It's NOT fair to assume that the 50% of revenue left after share is distributed evenly among all creators on the platform via an equity mechanism.

Of course then there's Floatplane, which is entirely owned by LMG. At least a couple years ago they targeted "a 70/30 split" but arrive there via "a fixed cost menu for features [...] based on bandwidth/maintenance costs' [1]

I'm glad YT is still sharing a meaningful amount of money with creators.

[0] https://medium.com/@cameron-paul/who-actually-owns-nebula-95...

[1] https://linustechtips.com/topic/1335443-floatplane-creator-s...

Humphrey 6 hours ago
Of cause, I assume it's difficult to compare 50% of paid subscriptions to 55% of ad revenue. I have heard that YouTubers earn per view from premium subscribers than from ad supported views.
- vanderZwan 1 hour ago
  
  I suspect that 50% at no risk of demonetization is quite a bit more than 55% with it for quite a significant chunk of those content creators.
Computer0 9 hours ago

percentages are meaningless in the ad space and I think topic specific CPM would be a more meaningful comparison. Even on youtube itself things like kids toy videos can make 4x or more per 1M views when compared to a Political show or something technical.