Comment by monocasa

> On the flipside, there is the theory (I think even Copetti brings it up in their XBox 360 Architecture breakdown [0]) that IBM using the Cell PPE for the 360's tri-cores left a sour taste in Toshiba, but more-so Sony's mouths.

It's more than a theory. It's pretty much spelled out explicitly in The Race For A New Game Machine how salty not just Sony and Toshiba were in the broad sense, but also the Sony and Toshiba engineers that the IBM team worked with felt pretty betrayed.