← Back to context

Comment by weird-eye-issue

3 hours ago

Just wait until you hear that Facebook bought Instagram for $1 billion in 2012, when it was generating no revenue.

While it's probably easier to say this in retrospect, they were eliminating a direct competitor to their core business. Something so advantageous it should have been blocked by regulators.

I can't see this as being as good of a purchase, especially when it's 13x the price of what was seen as an absurdly large amount back then.