Comment by x0xMaximus

Finally you get it. Only exception is that we run our own exchange now to do task bidding so we don’t need to deal exclusively with other companies to middleman. Core business is what’s called yield management (akin to DSP in adtech) where the best survey (is the user qualified for it, does it have the best pay, etc) is selected for traffic in <100ms. I’d only argue the shady companies are the ones paying proxies (like cint.com) and pushing paid user acquisition instead of surveys. We actively fund ontology development for better profiling targeting. but yes, big enterprises/consultancies can use and interpret the collected data however they want, not our responsibility and we have no legal rights over it anyway