Comment by moregrist

There’s a reason that many CEOs have a stint in sales.

In a stable, profitable company, you need sales to keep the business solvent. And understanding the sales pipeline is pretty essential to effectively running a business.

Where this breaks down is when the C-suite forgets that you also need a product, and you need to keep innovating on that product in ways that bring value to current and future customers. This seems to happen pretty frequently.