Comment by CmonGoogle
10 hours ago
The AI brand fragmentation at Google is not yet a problem because everyone is pretending:
x There are so-called “SOTA” or “frontier” models that are more effective than the other ones (independent of harnessing and routing)
x OpenAI and Anthropic have all the SOTA models and lead all the innovation
x Google’s moat is its search bread/butter (it’s the only reason they’re relevant)
All 3 operating assumptions are - I think - false.
What Google has done that the “cuter products” (Claude, ChatGPT) haven’t is connected relatively standard LLMs to an externally valuable live service.
As more companies realize that is where all the value is (the service) and not in the AI capability, then products (and humans) become important again.
Google should just be Google again, and Gemini should be Gemini, off to the side. Omni confuses everyone (and angers some iykyk), they should resolve “AI mode”, rename Gemma? and consolidate the brand overall so it’s clear what Google is.
Google is search.
It helps people on all sides of the market find what they’re looking for.
I don’t really see how repeatedly reinventing and rebranding the same AI chat UX is accomplishing anything toward that goal.
> Google is search.
Implicit to that is "find". Their AI integration into search has really hit its stride for me. They have that search box (or speech prompt) hard wired into people and they are finally iterating and crafting AI into that experience. They really failed hard initially.
I know others have worse experiences than me but Google knows a lot about me so maybe that affects my results. YMMV
> YMMV
It does. Very commonly it will get acronyms wrong or assume I mean something else, even when it should be in my “ad profile” or whatever it bases it off.
Often I think the search engine is working perfectly then the LLM is ruining it in delivery.
There are other UIs besides chat
You (we) type in some words. 2-8 roughly. You hit enter. Are you saying that in the website results that are presented they are skewed by the LLM taking off to somewhere you aren't intending? Steering you off - like to a place they want you to go?
You say "ruining the delivery". I believe I understand. It is not traditional www text search.
I do have a problem with most chat ai's that always ask a question at the end of their answer. This is where configurability is more important to me than absolute performance. e.g. "don't end an answer with a question unless it is directly relevant to the current conversation.
Yes there are many other UIs besides chat. The default chat UI really bothered me at first. Seemed cheesy. However the majority of human interaction is "chat".
Something that is really really cool in this tech is the vision and audio and text models that naturally cluster similar things in massive multi-dimensional arrays. I have a hard time mapping nut~squirrel~food~imageofnut~dogsaspredators~whateves. How does that condense?
We have come so far on the audio transcription dimension. In this discussion context yes it is still chat but we've moved to a different place in the brain. Not radically different (humans without visual sight come to mind in how the process goes from photons to perception (also see hank green's vid on how the eyes are part of the brain)).
Anyway hope this isn't a throwaway account. That username doesn't inspire confidence in that regard.
What the hell am I doing?
[edit: made things more clear about my un-clear thoughts! I did not shift things in the intent space]