Comment by radicalbyte

There are an army of people using SPAs for problems best served by a simple and more traditional website. It has been a thing since SPAs started showing up so you have a whole generation who think that Next.js is just how you build for the web.

Then HTMX is to them what the micro-ORMs were for me (and, if you've been in .Net for a couple of decades, I suspect you too).