Comment by mrweasel
11 hours ago
Copywriting struggles with the issue that businesses know they need it, but they don't value it. It's absolutely shocking to see how poorly companies, and governments, communicate and no amount of AI/LLM usage will change it. For decades it's been neglected and relegated to "cover my ass"- writing.
The majority of AI deployment in businesses could have been avoided, if more attention had been placed on good communication. LLMs don't yield better communication or corporate writing, just more of it, because no one in business seems to understand the value or have the ability to recognize good writing.
I am not a writer but I do have to write a lot for work. The person who used to edit things for me has not been replaced, and I am expected to use AI. It is very good, but it's not all the way there. I am now left to decide whether to take the time to do it right or to go back to doing what I actually get paid to do. I wish my organization realized how important both sides of that decision tree are: we really ought to be careful about how readers perceive what we put out there, AND this isn't my job and we should have someone who's even better than me at this.
But this is an old trend with technological developments. Thanks to e-mail, most people handle much or all of their own correspondence. There used to be specialized staff for that. They were very good at it! But they were shown the door once they ceased to be strictly necessary, and now we all waste a bunch of time fiddling with Outlook instead of doing our actual work.
> It's absolutely shocking to see how poorly companies, and governments, communicate and no amount of AI/LLM usage will change it.
Thank you for saying the first part. It truly boggles the mind to see how badly most organizations communicate, even those with professional staff tasked with communications.
Regarding the second part: AI/LLM usage will lead to improvements for some people/organizations, if only for the simple reason that it removes barriers to communications. All of a sudden city hall or a third-tier supplier can quickly update their websites in multiple languages, process email communications more quickly, and empower staff who weren't good writers.