Comment by debugnik

I've got some heavy reader friends and they keep complaining that many of Spains's fantasy book translations are ridiculously bad and blatantly machine translated now: Senseless terms that require looking up the original to understand, e.g. "fall" translated as in falling when it meant autumn; proper nouns, including character names, sometimes translated sometimes not; and many sentences that mix up the grammatical gender because the machine wasn't given enough context to infer it.

But these publishers don't get punished because they keep licensing popular foreign franchises, which aren't quite fungible, so consumers don't want to miss out and thus don't vote with their wallets.