Comment by tgsovlerkhgsel

If a scam ad is found, at the very least, require them to disclose business records to show how much money the scam ad made (revenue, not profit), and make them repay it. Leave it up to the platform whether to recoup the paid-out share from the publisher or not.

If they are caught doing it repeatedly without taking adequate measures to stop it, treat them as an accessory to the crime.