Comment by technion

To give my example, if you search for locksmiths or plumbers or any sorts of trades you'll land on a page for "small family locksmith in your small suburb name". Except the site has thousands of urls with the same exact content and pictures, one for every suburb in Australia. Gary the small business owner does not live in my street.

As far as I can tell its a national company with an overseas call center, the scam is that it looks like a local company - at least they can sell a lead gen to someone that can open my lock.