Introducing Ad Blocker for Firefox on iOS

15 hours ago (blog.mozilla.org)

https://support.mozilla.org/en-US/kb/block-ads-firefox-ios#w...

> Does ad blocking affect search engine ads? > No. Ads shown on search engine results pages are not blocked.

A lot of the search results on top of Google are there to scam you, providing phone numbers for pass through services that charge $ for it, like flight cancellation:

https://www.reddit.com/r/Scams/comments/1p6h81i/beware_fake_...

So this omission should absolutely be addressed, but they probably cannot because of the Google Search contract...

  • A neighbor came to ask for help today. He got locked out of his Facebook account and was getting impatient with their AI, so he Googled "facebook support number" clicked on the first link (almost certainly an ad) and called the number. The person on the other end apparently told him they needed access to his bank accounts to verify his identity and you know the rest of the story.

  • Also they say they will continue to show Firefox’s sponsored links and ads. So, they’ll continue to show first party ads and google’s ads? And likely they won’t be able to keep up with meta’s anti ad blocking. That’s most ads on the internet. No thanks, I’ll stick to ublock origin lite on safari.

    • There's no reason to block Firefox's sponsored links because you can just turn those off if you don't want to see them.

  • If only we could pay for Firefox so they could get rid of that Google funding…

It's been days (weeks?) and I'm still waiting for the option to appear for me. These "experiments" are super annoying when you are on what I'm assuming is the long tail of a rollout but the marketing/blog posts speak of the feature like it's already launched.

If there's someone at Mozilla reading this: turn it on already! I want to get off Orion, it's so buggy, but the internet is unusable without an ad blocker.

  • > but the marketing/blog posts speak of the feature like it's already launched.

    Yeah, seemingly tons of companies do this in a very weird way. Either make the switch 100% once you publish the press release, or wait until you reach 100% then publish. Starting the experiment with gradual rollout and then making the press release immediately seems like asking for potential problems and confusion among users.

    • But consider what the alternative looks like: People randomly see unexpected options in their apps, go to look for information about them, and don't find anything, or find some random Reddit discussion where no one is sure what's going on.

  • I was under the impression that firefox could already use the Safari "content blockers" (as it uses webkit) like Firefox Focus and uBO Lite, but I'm not seeing that option actually. Been using Orion for a while now so not sure if that changed or I'm just misremembering it.

    • You are correct. I’ve been using firefox focus as Safari content blocker to block ads on ios Firefox for years. Works well

  • Is it that buggy ? Orion works pretty well for me. Where you have you ran into bugs ?

    • Randomly the new tab page stops working. And when the new tab page stops working, all browsing activity stops working until I restart the app. I think the pages load, but I can’t actually see them because it is hidden by the new tab page.

      Also sometimes tabs disappear from the tab picker, which makes tab management confusing.

    • The address bar likes to randomly move off the side of the screen and I have to force restart the app to get it back.

    • It doesn’t even remember what tabs are open so you can’t reopen them if you close them by accident. Orion is a disaster of an app.

  • Obvious follow-ups: How does the A/B test choose between A and B, and how can it be manipulated into choosing A instead of B (or vice versa)? It's software, it has to be deterministic at some level.

As others have mentioned it doesn't stop YouTube ads or search ads. Most likely because Mozilla is still quite dependent on Google for it's income.

Which is why I think we need to be less critical everytime Mozilla tries to make money some other way. They need to become more self sufficient in order to improve Firefox.

I was going to give credit to the direction Mozilla was taking here after their... questionable decisions in the past few year(s).

Only to see that this is neither generally available, nor can you use it without enabling telemetry. I don't know who makes these decisions inside Mozilla, but I just don't get it.

  • I think you can use it without enabling telemetry, due to a recent change:

    > Previously, access to these changes required you to share technical and interraction data (telemetry) with Mozilla. However, as of Firefox version 148, you can opt into receiving remote improvements, even if you have opted out of sharing your telemetry or participating in our experimental studies.

    https://support.mozilla.org/en-US/kb/remote-improvements

    • > access to these changes required you to share technical and interraction data (telemetry) with Mozilla

      How did that even happen? I sure hope that was a bug and not a product decision, because that sounds very backwards.

      1 reply →

  • [flagged]

    • I hate. Absolutely hate that you can't say anything directly anymore without sugarcoating stuff in HN. Downvotes follow. I mean, the hell is HN for then?

      Even the most obvious stuff needs to be said like... I don't know... but it looks like Google might be slightly bad here.

      ---

      The CEO literally paid her hell a lot of money while she sold MDN to competition. While Rust to competition. While market shared shrinked from 9% (or 7%, forgot the exact number) to where it's now. Citing - NO MONEY!!!

      We still have her controlling Mozilla right even though she is not CEO? And apparently we are not supposed to criticise em.

      1 reply →

Finally. I turned it on immediatedly. Doesn’t seem to block youtube-ads, so unfortunately I can’t uninstall Brave just yet.

  • I tested and adblockers work on Safari for youtube ads again? Hmm, should I just give in and start using Safari again. Maybe this time it won’t dissappiunt me… Maybe it’s different this time…

FYI: Doesn't block YouTube ads.

  • I'm regularly surprised that people are willing to block YouTube ads. I know that Google gets that advertising money too, but you're also blocking revenue that the channel owner would otherwise get. I suppose it might depend what you're watching, but most YouTubers aren't big business, they're just individuals.

    YouTube Premium is one of the few subscriptions I am completely happy to pay.

    • It doesn't have to go through Google. Lots of us support the people they follow through patreon et al, I don't need to make the gigacorp even richer than it is. They have enough.

      2 replies →

    • I inherently disagree with the ad model of business. Intentionally worsening a product with ads to convince people to pay to remove them is just rewarding them for enshitification.

      So on that front I'd prefer YouTube go out of business so that something like Nebula can take its place. Or the only videos left at\re the ones doing it as a hobby and not as a job.

Any reason to use this over uBlock Origin Lite?

  • No, uBOL blocks more ads and isn’t affected by Firefox’s insistence to not block Google Ads or their own.

    > Sponsored shortcuts and other sponsored content shown by Firefox when you open a new tab are separate from ads on the web pages you visit, so Ad Blocker doesn’t affect them.

  • Just mentioned in another comment, but I'm not sure Firefox on iOS can actually use webkit content blockers? (I thought it could but have been using Orion exclusively for a while now)

Would someone smarter than me mind explaining why FF on iOS can't use extensions? I know every browser has to use WebKit but I've heard Orion is able to use FF and Chrome extensions.

UBlock Origin Lite on Safari iOS is still king I guess

It's a shame that the adblocker is limited, though. I've been using Orion as a replacement for Firefox on iOS, which has support for extensions (including uBlock Origin) and better UI/UX in my opinion, but it is not open source.

It doesn't block the inline ads between story and comments on reddit.. my benchmark for browser ad blocking and ublock-origin is one of the few (only?) that does it. This is why I use the Orion browser on iOS.

This is the sort of user focused feature you add when you take the phrase "user agent" seriously.

It’s not clear from the post, are they supporting the Content Blocker API? In other words, can I use Adguard with Firefox now on iOS?

Can it block YouTube ads? Would be a killer feature.

I know this isn’t feature request yet maybe somewhere knows more about this than I.

Can we get tab management on iOS too please?

Didn't see it even after updating, then read https://support.mozilla.org/en-US/kb/block-ads-firefox-ios:

> This feature is experimental and is being introduced to the Firefox user base through a progressive rollout. It may not yet be available to all users. Additionally, remote improvements must be enabled.

Apparently, you can only block ads if you allow Mozilla telemetry. Thanks, dicks.

  • > Thanks, dicks.

    As opposed to all the browsers that don't have this feature?

    It's not done yet. When it's done it will just be a normal feature with no requirements.

  • If Mozilla put even half as much time into working on Firefox as they do tarnishing its reputation, they'd dominate the market.

  • Deeply frustrating - I felt like Mozilla was gaslighting me -- I spent 3 minutes double-checking that even after updating Firefox minutes ago the option is still not visible to me.

    Making an announcement when fewer than 40% of your customers will see the feature fees like (unintentional) gaslighting.

  • I HATE it when a company does a staged rollout of something after making a big announcement. If you're going to announce something, then don't stage the rollout. Its off by default after all..