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Comment by mbonnet

5 days ago

I definitely enjoy Wrapped. But also something that keeps me in Spotify is the social aspect. If I want to make a playlist for someone, 95% of people I know use Spotify, so I need to have Spotify.

Yeah this is a good point. They also have a feature that lets you build and mix playlists together with others, not my personal speed but adds to the stickiness.