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Comment by SoftTalker

13 hours ago

I always liked "General Atomics" (though it wasn't among the cards listed). Still opertating today under that name.

If there were a Harbor Freight of nuclear techonlogy, that sounds like a name I'd expect to see.

I really appreciate the lack of flashiness that naming your company "General ____" puts out there. 20th century brought us General Electric, General Dynamics, General Motors, General Mills, General Dynamics, General Foods. The founders of those companies said "What do we call our company? Well, we make electrical things. In general. Anything electric is on the table. So let's just call it... 'General Electric.'" Today companies get names like Altria or Kenvue. Empty vessels of pure vibes to be filled with Branding Juice.

I don't think we'll ever see such sincerity in naming again. We did get General Magic in 1990, which seems kind of like a wink and a nod at that old naming trend.