Comment by card_zero

These things are very subtle and are sometimes about ethos, and not about value at all. For instance:

* You propose I buy your ¤4 overhyped toothbrush. If I spend 10 minutes digging around, I could find a sub-¤1 toothbrush. Effectively I'm doing 10 minutes of work at less than minimum wage in order to avoid owning the premium toothbrush. Do I do this? I might! The reason is that I want no part in your hype.

* You offer me a loyalty scheme that will genuinely save me money if I participate. I only have to pay attention to your offers and routinely identify myself and I might get 10% savings, all the time. I decline this because you don't get to use my brain cycles for your profit, even if I profit too.

* You offer me a free thing that happens to track me and funnels data to data brokers. I decline it even though it does me no actual harm at all, because I don't want you to make money from personal facts about me, even when the facts are robotically aggregated and anonymised. Ethics are at stake: ethically speaking, you can just piss off. That is worth more than a free gadget, and it's not even an equation.