Comment by jonathanlydall

The new web page (since it's a single page website now) is also mobile friendly and intentionally not "flashy".

Another goal with the website I didn't note before is that its "quality" or "style" should generally not be consciously noticed, it shouldn't stand out for any bad reasons, people see it, get a good impression, do what they were looking to do with ease, success.

I got this philosophy from my interior designer (not to be confused with decorator) brother who told me how when he's done a good job, no one notices, but when he's done a bad job then people either almost instantly notice or simply feel uncomfortable without necessarily being able to exactly identify why, e.g. first impression of your hotel room should instantly be "feels nice" (and same with a public space in a building) and then you remain feeling comfortable throughout because the space is actually big enough for its purpose and laid out practically.