Comment by nvme0n1p1

It's amazing how people still fall for the marketing. Apple is an ad company, just like Google. Advertising and data collection is baked into their OS, store, and core apps. They're just trailing behind revenue-wise by a few years.

https://developer.apple.com/documentation/adsupport/asidenti...

https://www.fool.com/investing/2023/11/19/apple-secret-digit...