Comment by onion2k

The value of future reports should also be a component though. By paying a low amount you discourage ethical bug bounty hackers from bothering to look for more exploits. If I think I'm only getting $1000 for a Chrome issue versus $100,000 for an Acme Co issue, I'll be spending my time looking for Acme Co issues.

Bug bounties are as much a way of attracting talent to even try to exploit your system as they are about the exploits themselves. If you lowball the bounties the talent goes elsewhere.