Comment by wonderwonder
13 hours ago
Agree, as long as it's meat. Lab grown meat from cells is meat. The reason impossible never worked was becuase it wasn't meat. Very few people are going to trade meat for soy and vegetables
13 hours ago
Agree, as long as it's meat. Lab grown meat from cells is meat. The reason impossible never worked was becuase it wasn't meat. Very few people are going to trade meat for soy and vegetables
Yeah impossible was targeting a weird small niche.
The intersection of 'vegan by all means', 'loves the taste of meat', 'does not care about ultra processed food', 'enough money to go for the expensive option'.
No wonder it did not work.
Even though I do eat meat I still enjoy black bean burger patties far more than Impossible because a black bean patty is tasty in its own way and not trying to replicate meat.
A black bean patty or similar is a tasty bit of food that works well in a burger form.
I like meat but not every meal I eat needs to have meat in it. Give me tasty (and cheaper) alternatives to meat and I’ll eat them in place of meat sometimes.
Where do you find those patties ? If you haven’t, recommend you to try tempeh as well, works very well in burgers but in everything else as well. Quite easy to find in big cities where I live but HN crowd often talk about those beans patties and I don’t see them in shops.
IDK what "never worked" means here, the market cap for Impossible/Beyond alone is still over a billion dollars. You can still get an Impossible Whopper at any Burger King in the US.
There's plenty of issues with selling meat alternatives, I don't think you're the person to speak to them for some reason...
You're off by ~40%.
Their combined market cap seems to be around 600M.
According to Google AI "The global beef industry has a total market value of approximately $465 billion to $526 billion"
Impossible/Beyond barely exists in comparison
That’s a weird comparaison between one or two brand and "an industry". Let’s compare two ranch’s with… the global legumes industry !