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Comment by davedx

7 hours ago

Mistral is an interesting AI company because they clearly have a contrarian business strategy to the other AI labs. They're also landing big customers in Europe for the right reasons. People dump on them because they're not benchmaxxxing which is pretty shortsighted - do you really want to be in a benchmark arms race with China, or do you want to make money and deploy sovereign AI compute in Europe?

When Apple is not racing for the frontier it's a strategy, but when it's Mistral it's a mistake.

The two companies have read the market the same.

It's always very dangerous for first movers and their investors, and the commodification of intelligence seems even more likely each time a chinese open model release. It's less exciting to do business that way, but if you're building to stand the test of time, it's wiser that way.

  • Specifically we have American models which were built on extremely crappy data in insane quantities. What happens when you use same models to build a corpus of extremely high quality training data. Say for Math, coding etc. Then use that to train models. Can you get the same performance from models 10% of the size? Or 1%? Or 0.01%?

    From what I've been seeing we're clearly getting to a position where models are getting "good enough" for some tasks to be really cool assistants to skilled people. And they're limited more by being extremely slow and expensive to run. What happens when they're not?

    I can't see the model providers winning enough to make their valuations real.

  • I am not sure it's correct to lump apple and Mistral's strategies together. Apple's business is selling hardware/services and their stores, but Mistral's business is AI.

    Apple's strategy seems to be "wait till real business shakes out" but Mistral's strategy seems to be "go after profitable niches and avoid unwinnable fights".

    • The other part of Apple's strategy is "lets not waste money doing all that expensive research - lets just pay them for the finished result and save money".

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    • Well the only place they were ever able to compete with are open models, which is by definition completely unprofitable (unless they also want to compete with Vast or Openrouter as hosting for their models or something), so that sort of makes sense from the business side of things?

  • > When Apple is not racing for the frontier it's a strategy, but when it's Mistral it's a mistake.

    I think what Mistral is doing is smart within their financial constraints, but this comparison is misleading. Mistral is an LLM company; Apple is a consumer hardware and services company.

    It's smart for Apple not to join the LLM arms race, because they can just pick the cheapest supplier and let other companies take the financial losses. Mistral is in a very different situation; they are the supplier.

    • Mistral is a Sovereign LLM Company, it's their main product and has been from nearly the start.

      They don't actually need to offer the best models, they need credibility on the tech front and the security/strategic front, and institutional clients will keep coming.

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  • Apple _owns_ computers in people's pockets. There are very few businesses that can match this value. What does Mistral own? A head start at best. For the record I like Mistral and hope they succeed, but you're comparing apples to oranges.

    • > ..but you're comparing apples to oranges.

      Actually, he’s comparing apples to mistrals.

      I’ll get my coat.

    • "What does Mistral own?"

      Independence from the USA's CLOUD Act, secret FISA courts, and ICC-style disabling of important services.*

      *…and the Chinese equivalents.

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  • Apple is not an AI company, Mistral is. it's not really a fair comparison

  • Apple and Mistral are not in the same market.

    Siri is a minor part of the Apple ecosystem. Fundamentally, it can call into a better LLM provided by a better company. Siri's only utility is that it has access to your iData and can control your iDevices.

    Apple sells devices. They have benefited a lot from their devices being good (Apple Silicon).

    Mistral sells LLMs. They would benefit from having good LLMs.

  • They are not the same kind of companies but they benefit both in their own way of the same market reading.

    Apple is fine-tunning Gemini to customize Siri for their customers. They improve what's between the model and their customers : fine tune, inference up to the product. This is exactly what Mistral is doing, with an even more diversity of usage and needs because they are business oriented, instead of customer oriented. This is also what make them economically very efficient in comparison.

    Beside Apple is still doing science experiments while Mistral is capable of releasing commercial models, albeit small and specialized.

    Don't get me wrong, it's absolutely obvious that Apple is incredibly powerful, now more than ever. But the way they see the future, Mistral have a leaner trajectory.

  • It's a mistake when Apple does it too, they're back in the same situation they were with Google Maps in the early iPhone days.

  • Apple is in an entirely different market than Mistral (consumer electronics vs AI lab focusing on enterprise consulting). Which obviously means their optimal strategies are different. It doesn't really matter for Apple if it's Gemini or other model running behind their AI features. If anything it saves them a lot of money and provides a lot of flexibility.

  • One is american, the other is european

    It's the same with gaming

    When Microsoft is killing physical in 2023 to push for Gamepass and digital only, it's labeled as "progress and infrastructure planning", when it's Sony that does it, it's labeled as "greed and anti consumerism"

    Hopefully more people get attentive to how the industry & the media works, and how US Big Tech manages to kill any form of alternative

    • > When Microsoft is killing physical in 2023 to push for Gamepass and digital only, it's labeled as "progress and infrastructure planning", when it's Sony that does it, it's labeled as "greed and anti consumerism"

      Microsoft got massive pushback when they did it, Sony even made ad making fun of it. Selective memory much ?

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  • One is a AI company first, the other has tons of other services and they can just buy those outright.

  • Apple tried at AI integration and fumbled the bag repeatedly.

    In 2010s, they were among the "greats" of consumer AI. After 2022, they kept trying, and just had delays and underperformance. I don't think their actions now are "strategy" and not "skill issue".

  • Lmao imagine saying Mistral and Apple are in the same position.. wtf.

  • AI company not keeping up with AI companies is by no definition the same as combinedhardwaresoftwareservicesentertainmentlifestyletechcompany not keeping up with AI companies

  • I am baffled by the responses to this, not seeing that a similar strategy can be applied in a different field.

    • They aren't following the same strategy. Apple does race for the frontier in their main field: beautiful, well-integrated hardware and software. Mistral does not race for the frontier in their main field: AI creation. They're grabbing bits and bobs from people that need (or feel they need) sovereign AI. It's like if you go into making phones for the military. You aren't going for the best phones; you're going for making sure you're the only company that has the right connections to keep that customer.

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  • > When Apple is not racing for the frontier it's a strategy, but when it's Mistral it's a mistake.

    Apple is a $4.7 trillion company selling computers and iPhones. How many computers and iPhones is Mistral selling?

    In your comparison Apple is Apple while Mistral is orange.

  • Yea people tend to give Apple the benefit of the doubt because they’re the most successful and valuable company in human history.

    Mistral is not Apple, and is not emulating their strategy. Please show me Mistral’s half a $Trillion in yearly revenue coming from consumer hardware/software.

    Then I’ll agree with you that they’re taking the Apple strategy.

I root for Mistral and hope they'll be successful, perhaps I'll buy a subscription too once they're good enough for coding aid (perhaps they are now, didn't do any test with their models recently).

First of all, they release the models' weights, perdonally I don't consider any other option as viable (no OpenAI and definitely no Anthropic, thank you).

I especially like their Vibe Chat web offer, the allowed monthly usage with a free account is incredibly generous (still have to hit a limit) and the deep research feature (5/month for free) is also valuable.

I don't know anything about the alleged regulation maxxing problems, I don't perceive them as a problem for my causal/personal usage anyway.

  • > once they're good enough for coding aid

    The gap has only been increasing, though. Devstral 2 was obviously not great compared to Claude/GPT but kind of acceptable if you were willing to compromise. There has been no real progress since then and frontier labs are massively ahead.

  • They are now serving GLM52 and the 15€ sub comes with a nice included quota. So I get good code assist and pay a EU company for it.

I don't care about benchmarks. Benchmarks show that Opus 5 is a stronger model than Fable 5 which is obviously not the case.

But I do care about capability and so far only Anthropic and, very recently with Astra, OpenAI can deliver on coding quality. And capability matters immensely. There is a world of difference between being able to do something and not being able.

  • People have been using LLMs for two year. It's not just this week's LLM release that is capable something.

    • It's not this week's change. Fable was the step change for programming. And most of truly useful and powerful capabilities arrived in the last eight months.

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  • > don't care about benchmarks

    You must care about good benchmarks (identify those that have relevance).

    • Genuinely interested, which ones do you think have relevance?

      If I read forums and talk to people IRL most have differing opinions what model is best. Yes, for me it's pretty clear Opus is better than earlier models, but it's at least not obvious to me that the later are significant improvements.

They are regulationmaxxing instead of benchmaxxing, that's my problem with them.

  • After living in the US for several years, I was happy to return to the EU where regulations exist to protect against the worst corporate behavior.

    My American bank sold my credit card transactions to advertisers. My American mobile operator had insane fees for roaming and other features that are basic in Europe. Sending a bank transfer in America was unreliable and slow and expensive because there was nothing like SEPA instant 24/7 free transfer (I guess FedWire does that nowadays, I don’t know if consumers actually have guaranteed access at all banks like they do in EU).

    When American AI companies become established Fortune 100 members, they’ll start abusing their customers just like all the others in that club, those banks and phone operators and Microsoft and the rest. Google once pretended to be different, now they have the corporate cancer. No reason to believe the same won’t happen to OpenAI and Anthropic.

    • There is regulation that is effective and useful (e.g. plenty of consumer protection laws) and regulation that actually makes markets more competitive and efficient. Then there is a lot of what EU is doing which leads to less efficient markets and more stagnation.

      Even a lot of their attempts to increase competitiveness like forcing Apple to allow alternative app stores have been halfassed and not very effective.

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    • Sure but it's not the government calling for regulation, it's Mistral. At times they seem like a government mouthpiece to check the waters, which I could accept if their models were at least any good

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  • > They are regulationmaxxing instead of benchmaxxing, that's my problem with them.

    To those who is in know (r/localllama, r/sillytavernai), is well aware that Mistral models - at least the small, <=24b ones - are the least censored, even less than Chinese.

    • Regulation != censorship. (Apart from that, Mistral has Shieldstral[0] for adding policy enforcement).

      With it's general approach of Open Weights, and being able to be deployed on-premise (/private/public cloud), they are a viable solution for your typical European enterprise, that has to comply with traditional (non-AI) regulation. With the NIS2 directive the amount of those companies is also significantly expanding.

      We[1] are in the same market as Mistral, and among our customers, the go-to-solution of MS Copilot is typically performing badly, and the typical SaaS solutions are not even given a consideration, which is why they are reaching for on-premise-first solutions.

      [0]: https://mistral.ai/news/shieldstral/

      [1]: https://github.com/EratoLab/erato

  • Don't make me laugh. Who has actually sat in Congress and told congress leaders to push regulatory capture?

    Not Mistral

  • You're confusing with Anthropic .

    They are definitely feeding off the fear of US control from US companies and institutions, but you can't blame them for reaping the benefits of Trump's lunacy.

    Amodei and Altman on the other hand are relentlessly pushing for regulation to bar open weight competition from eating their lunch.

  • It bears repeating - all markets get regulated.

    Markets, left to their own devices, do not end up automatically being competitive in favor of consumers.

    But above all, if AI wasn’t hyped as a threat to humanity, to jobs, to security, regulation could have been cautious.

    To add insult to injury, given how voters are tired of technology, expecting a different move from governments is a losing bet.

    • > Markets, left to their own devices, do not end up automatically being competitive in favor of consumers.

      True. Does not mean all regulation is increases competition and marker efficiency by default. If anything EU has long abandoned the core tenets of Ordoliberalism and "Social Market Economy"

    • Right now the weakly regulated American market is delivering staggering competition where massive corporations are fighting tooth and nail over my 100 bucks.

      I kept hearing the same about previous age tech and there also Americans rule the Internet: Google Search, Workspace or m365, AWS, Cloudflare... Even Linus moved to the US.

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    • There's a big difference between governments regulating to benefit their own control and power, and regulating in favor of consumers. Most regulation in the EU have jack-all to do with consumers. There's a couple of niceties - having all prices displayed in comparable unites (EUR/kg, EUR/liter etc). But apart from that the regulation have broadly served as moats around the largest businesses.

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>They're also landing big customers in Europe for the right reasons.

We've been migrating all of our AI automations from Gemini to Mistral because of the fear of data transfer regulations. Maybe they don't apply to us (we don't really feed personal data to AI), but we can't afford to find out.

It's been quite annoying too because the Mistral documentation and dashboards are all over the place.

Fear of fines... that's not what I would call "the right reasons".

This is a bottom feeder mentality. Europe has enough bright people and resources to truly compete in the AI race. There is something wrong when the only selling point is that it's local.

  • We're regularly getting demonstrations that being at the frontier is no moat at all. "Run open weights locally" was literally on the HN front page a few days ago as a primary concern/competitor for the big US labs. So there's a big and meaningful gap between "not frontier" and "bottom feeder". There's just tons of applications where you don't need "the best" model, especially not tomorrow's best model.

    • But a better model almost always comes with a better dollar-per-task-accomplished ratio, compared to worse models.

      So not only outpriced, outperformed, but also outregulated.

      Idk i wish there was some bright light in the future, but i dont see it

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    • Those things are not mutually exclusive. We can have open weight, yet close-to-frontier models. China has very strong models that can also run locally.

    • How much money are Europeans paying to US companies for AI services and how much are Americans paying to EU companies? I don't think it's a good idea to let billions of dollars go to other countries because you couldn't be bothered to build a competitive product.

    • That's true, however, if you are too far from the top models, you still are in danger of not being in the race anymore.

      And with half the score of the top models, that's where Mistral is at.

      As it is now, no tech company in the EU will use it, if they were just 80% from the top, that would be more feasible.

    • Why hasn't Baidu taken over the world's search market?

      What moat does Google have that's so special in search?

      You need to spend hundreds of billions of dollars to scale globally in search. And you have to take the market away from Google at the same time. Good luck.

      OpenAI and Anthropic are doing that right now in LLMs, hyper scaling to a billion people. Having a billion users you can actually serve is a moat.

      When OpenAI is done attaching a full ad model to GPT, they'll be able to serve a billion users profitably globally with zero subscriptions. This is what keeps Google up at night: ~$500 billion in ad revenue up for grabs circa 2030.

      Any service with hundreds of millions of users is a lucrative ad business. TikTok, YouTube, Instagram, Facebook, Google, Amazon.

      OpenAI's moat, if they get there soon enough, is that they'll be able to lean into a high margin ad business to press down on the market and kill everybody. You won't be able to serve the infrastructure to compete at the cost structure they'll able to subsidize at via the high margin ad business. This is an extraordinarily straight-forward move, and it's comically anti-competitive, and nobody will stop them from doing it. Their mistake is that they're at least two years behind where they should be in advertising.

      Anthropic is the one at the most risk from the Chinese models, they have the weaker everyday consumer side. Enterprise won't be supported by an ad model very well.

  • To compete, we’d have to throw a lot of the regulations and laws into the trash (especially anything regarding copyright) and do an order of magnitude more investment.

    I’m surprised that there’s no domestic chip production either, we don’t have our own CPUs or GPUs, meanwhile China is spinning up manufacturing so they don’t have to work around the Nvidia export restrictions as much.

    I like Mistral and there’s cool stuff going on like how EuroLLM models know Latvian language and all the other EU ones better than way bigger models, but we don’t have anything frontier.

    At the very least, they should be distilling Kimi K3 and GLM 5.3 as much as possible and working on MoE models like ~35B and ~120B versions to match Qwen.

    • > I’m surprised that there’s no domestic chip production either, we don’t have our own CPUs or GPUs, meanwhile China is spinning up manufacturing so they don’t have to work around the Nvidia export restrictions as much.

      I haven't heard of updates on ESMC in a while, but that has been a thing on the horizon for a while, with production planned to start in fall 2027 last I read.

    • > I’m surprised that there’s no domestic chip production either, we don’t have our own CPUs or GPUs, meanwhile China is spinning up manufacturing so they don’t have to work around the Nvidia export restrictions as much.

      The CCP is able to plan the economy. We used to be able to do that in the 60s-70s, at least in France, but that mindset is long gone.

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  • We're not in a good position on the supply chain needed. Right now it really means pouring billions on American corps, either by renting the compute or by building it. That would be mostly fine if it were only VC money but it's not.

    • > We're not in a good position on the supply chain needed. Right now it really means pouring billions on American corps, either by renting the compute or by building it.

      You are saying "right now" as if EU is seriously investing into developing its own AI hardware (both training and inference) but I'm not aware of any serious attempts to build such supply chain in EU.

  • No, Europe doesn't have the capital markets required to build the required data centers. Underwriting gigawatt data centers and frontier models demands a fully realized European Capital Markets Union, a single energy regulator with cross-border grid integration, and shared fiscal borrowing power.

    • > Underwriting gigawatt data centers and frontier models demands a fully realized European Capital Markets Union, a single energy regulator with cross-border grid integration, and shared fiscal borrowing power.

      Care to elaborate why you consider this an absolute must? I don't see why, say, France can't build an "AI valley" somewhere near to on of their nuclear power plants and commit to provide X amount of energy for some fixed price for a decade. To me the main reasons for not building top AI labs with frontier models in EU seems to be:

      - Venture money is not there (or people controlling the money are not on board to invest into such labs).

      - Weak political will from countries who could do that to actually go for it.

      - Top scientist who could work on it choosing to go for much higher payouts in the US.

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    • There is a big difference in compute requirements between EU and US.

      EU needs to meet their own demand, the US wants to be the global provider.

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Mistral doesn't look like it's benching at all. They're just as well funded as a lot of Chinese labs doing much more interesting work R&D-wise. Tailoring products for compliance doesn't cut it IMO, but I'm not in their shoes.

> People dump on them because

Because this forum is sponsored by Claude and Anslopic.

Anything against the narrative is attacked.

Used mistral 7b locally for years - it’s fine.

Their web version is like a slightly worse Gemini - also fine

I also think their business model is interesting in that they can also serve Chinese models e.g GLM and fine tune them for enterprises.

which is a market Chinese labs won't get into.

they only other company they compete with is probably palantir in that regard.

As a potential user, I want a competent model (the definition is shifting as the SOTA improves), but Mistral doesn’t seem to be that.

  • Then your choice is either a US mega corp under the Trump partial dictatorship shitshow or a Chinese model distillation factory that could turn on you at any second.

    I understand that there are users that would prefer another option, especially in the EU.

I am European and would like European AI so I tried mistral this month.

Their own models seems like years old OpenAI models, hallucinations all over the place and coding was crazy slow.

I can only say two good things about them:

- their hosted glm model was fast - because I canceled within 14 days they gave me a full refund.

Mistral models are way worse than Chinese models in the real world. It's not benchmarks.

Realistically they will have to deploy the Chinese models or their finetuned versions though since their models are completely out of date and not competitive. Outside of maybe government contracts it will be hard to compete against Azure/AWS who promise to run their models in EU datacenters and not store any data since actual companies normally prefer frontier models with decent performance (cost/performance is pretty decent as well if you are fine with e.g. Luna which is massively better than anything Mistral can offer).

  • There are two separate issues here. One of which is very simple. That issue is where to run the models. For many companies this has to be in the EU, on EU terms. Mostly, this is not really optional from a compliance point of view. It's why all the big cloud providers have data centers in places like Frankfurt, Amsterdam, etc. and why a lot of new data centers are being built in Ireland. Of course a lot of those investments are being made by US companies. But they all have legal entities in the EU because otherwise they'd have no business here. And they can't afford to miss out on that business because it's a huge market.

    The second one is about which model to run and who controls and oversees quality control. OpenAI and Anthropic seem to insist that only they can do that. But of course here in the EU we see that a bit differently. The big US based hyper-scalers are neither liked nor trusted here at this point. We don't trust the Chinese model makers much either. But with open weight models, we can at least pick different models and run them on our own terms.

    Also, what most companies need is not necessarily the latest fashionable model straight from the Silicon Valley cat walk but something that will work reliably and predictably for years. Factories are not going to install the latest model in their production lines every few weeks. Same with most banks, insurers, etc. I actually know people that do business with those in relation to AI development in Germany. Companies like that are very much obsessing about self hosting their models. Sending customer data off premises is a big concern for them. They are building stuff that will be used for many years. In five years, nobody will care which model was best in autumn of 2026. But a lot of software built this year that uses AI might still be running.

    You have to see Mistral's investment in that context. They could make a lot of money in the EU if they do a decent enough job. Lots of conservative companies here that are going to pick something that's good enough and then they'll be using that for many years.

    • "something that will work reliably and predictably for years" is not really the class of product being sold, unless you're using a fine-tuned SLM to do something like classification. The vast majority of work being done with AI unfortunately benefits from being run on the biggest/best model.

With how they’re currently being used we might as well call them bendmarks.

Every newly released model is paraded as SOTA showing peak or near peak performance on cherry-picked bendmarks the model was either fine-tuned on, or tested under specific conditions optimal for that model.

Is it really contrarian though? Cohere, Aleph Alpha and many other model companies went that route and are doing well

How you know that they are not realy benchmaxxxing? Maybe they just have skill issue in this olimpics.

> they clearly have a contrarian business strategy to the other AI labs.

Yeah, spot on.

I'd add they are also betting on building specialized AI's targeting narrow yet very profitable segment markets, where general AI's à la AnthroOpenAI don't work very well.

> clearly have a contrarian business strategy to the other AI labs

What’s contrarian? Dont they also sell API and subscription like every other lab?

I tried them via OpenRouter. I loved their OCR. I really disliked their code generation. It was about six months ago -- so it was a geological era ago in this world. However Mistral is legally favored in Europe. In fact from my point of view , using them presents no trouble with GDPR (I live and work in Europe). I'm NOT a lawyer but I'm a technician that define itself 'privacy savy'.

are you saying current frontier AI labs is benchmaxxxing and not because the AI model is good ?????

You crazy to think that Fable and Astra capabilities is fake

I fail to see how this is relevant with regards to areas.

Whether AI is hosted by the USA, Europe or China - they all are awful and eliminating real jobs while also driving up RAM prices etc... Why should I want to support any of these?

  • Because it's increasingly obvious that this is the next step in our capabilities as humans competing with that of the discovery of bacteria and transistors.

  • Because humanity stalled out- and coasted for the last 50 years and it shows. And now it must compete and git good or git gone. No more fat ponies paraded as race-horses.

    • The last 50 years is a wild take considering thats the time in with the computers became a bigger thing, mobile phones, smart phones. CRISPR, mRNA Vaccincs, HIV Antivirals, HPV Vaccines, We friggin confirmed the Higgs Boson and Gravity Waves. Found thousands of other worlds outside the solar system. Lithium Ion Batteries, the modern solar panel making solar power the cheapest energy source in most of the world. Blue LEDs making RGB LEDs a thing. Reusable Orbital Rockets.

      Where in the fuck did we stall out?

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