Comment by daemin
6 days ago
But once you've innovated that first bit, you're in a mature industry, do you do the hard thing and innovate again or do you just stay there slowly becoming irrelevant, or do you optimise what you have and figure out more income sources from the same innovation for even more money?
Take a look at any mature software product, do they try to innovate more, or do they figure out how to put more advertisements into it?
The answer isn't an "or" it is an "and".
But in a {mono,oligo}polistic setting companies typically get lazy.
For most companies that have cornered the market, the latter. But it seems you're implying that if they haven't cornered the market then they aren't mature.