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Comment by dsr_

3 hours ago

Trademark is the mechanism of enforcement for this usage, just as copyright is the mechanism of enforcement for the GPL.

You can come up with other mechanisms that would work, but this is the one that we have in existence now.

Sure. But the same way it would be disingenuous to say that copyright exists so that we can have copyleft, it's a fallacy to say that trademark exist to protect the consumer, which is the point I'm arguing against:

> The core reason to enforce trademarks is not to fluff the corporation that holds it but to let the public be confident in the name.