Comment by minimaxir
16 hours ago
I'll give John Ternus credit: the demos are interesting and fun.
Maybe not $2k fun + inherent risk with buying the first generation of an Apple product particularly after the Apple Vision Pro, but still.
16 hours ago
I'll give John Ternus credit: the demos are interesting and fun.
Maybe not $2k fun + inherent risk with buying the first generation of an Apple product particularly after the Apple Vision Pro, but still.
I agree. The demos were great. They really showed off how things you already do today are "better" on two screens. This is in contrast to the Vision Pro where the demos were of things that were neat but I can't see myself needing (watching 3D captures, watching a big virtual cinema screen).
I think this will be a hit, but the $2k is a bit much for me to even consider getting one. Obviously they'll likely drop that price over time.
It’s the exact same price point as the Samsung Z Fold 8, which is this phone’s exact competitor.
$2k is a lot to ask, but it answers the market 100% on “I’d like a Samsung Fold 8, but as an iPhone”.
Difference is that the Fold 8 started at 2000 Euro (compared to 2339 Euro including VAT for the Duo) and can now be bought here already for 1500 new.
That's 800 Euro less and Samsung will mostly decrease prices further while Apple will barely.
It's a shame Samsung dropped stylus support after the 6, but I guess the 8 is a good bit lighter weight than the duo.
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I don't know, their whole product announcements since they went the way of the pre-recorded ones seem like exactly the type of company they would smash in their 1984 commercial. Feels over-produced-airburshed-perfectly-rendered-ai-generated souless evil corporation trying to pretend to be good, completely disconnected from the real world, but that's just me, and I am deeply into their ecosystem.
But apple have always been like that
Its the reality distortion field. (this term comes from the register)
The original iphone was full of tradeoffs that made it not a great phone at launch. It had no apps, it had no copy paste, it had no 3g, it had no flash.
The browser was good (apart from the lack of flash) and the touch screen was good. The big reason why it became a behemoth is that it had great music support, and it was fashionable.
The apps, and the thing that actually drove it to monster success only really happened because the public gave them the benefit of the doubt (and developers changed their products to fit)
Is it really the first generation though? The screen is obviously 1st gen for Apple, but you'd think the rest of it is not: OS, battery, camera.
Considering the most important parts of the Duo are the screen and the hinge, yes it's a first generation device.
The previously released iPhone Air looks very similar to the fold, and I believe it even used the Apple modem C1 generation.
It'll be interesting to see how many/how quickly apps adopt the UI that lets you make the most of the foldable screen. If it doesn't sell in big numbers app developers might not feel the need to and the user experience will be subpar. ...but I suspect it will.
> It'll be interesting to see how many/how quickly apps adopt the UI that lets you make the most of the foldable screen.
For iOS 27, apps are automatically automatically opted in to resizability. Apple was clear at WWDC that apps need to dynamically adjust to any available scene size at runtime, not just for iPhone Duo, but also for iPad windowing and iPhone Mirroring on Mac. There may be a grace period, but Apple hasn't shared one AFAIK.
Well, at the very least the ability to have a larger browser screen on landscape or having two apps side by side is already good on its own.
There is a lot of software support needed to make this work great. So first generation of all that for sure.
Admittedly, software that's influenced by the iPad and iPhone, so there is new software, but it's not that new. Multitasking in iOS has been a thing for a while (iPad).
I'm not trying to discount the efforts involved here, just pointing out that they aren't starting from scratch. And much of the required features to support a dual-screen (triple-?) phone has been in the works for a while.
Well, the screen is the new/groundbreaking part!
I find it sad that they're doing it all pre-recorded.
Yeah, I wish they would go back to live, or at least parts of it live. They did a great job during the pandemic but it has lost some humanity and authenticity.
Live was fine for Steve Jobs most people aren’t Steve Jobs who had the gift.
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Especially with the studio recorded voices that uncannily don’t quite match the video.
The Apple Vision Pro was a rare early entry into a field. Usually they wait until the technology is established and the userbase is just starting to take off, as is currently the case with folding phone displays.
Samsung has already worked out the major kinks for folding displays, over dozens of products used by multiple phone manufacturers including themselves, and Android has worked out how to handle the various use cases between the outer screen and inner screen, when closed, open, or partially open, so Apple can pull from the current state of the art and launch with a more fully developed product, as they usually did before the Apple Vision Pro.
>The Apple Vision Pro was a rare early entry into a field.
It was not an early entry into the field. Many well established devices already existed. It was an uncharacteristic entrance into a niche.
Which is exactly what foldable phones are. 1.6% of phone sales in 2025 were foldable.
Maybe they will take off. But the odds are this will be discontinued.
The reason I have hope is that Apple is the only company with a serious Tablet OS. When you unfold this, essentially you have an iPad Mini.
The screen real estate is bigger than the numbers indicate, as the more square a display is, the larger its area is compared to its diagonal.
They're still as cringe as they've been for years; with fake hand movements and marketing-pilled bs postures.
The marketing pilled postures seem to have been toned down a bit.
I wish they would stop changing speakers every other sentence though. I swear drone cameras were the worst thing to happen to video, I'm gettin seasick over here!
> I wish they would stop changing speakers every other sentence though
Apple employees get to claim very little ownership over their work (even in the context of a large tech company), so having all those speaker slots is one way they can provide that ego boost that is so crucial for long term employee morale & retention
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> with fake hand movements
I don't get this complaint. People talk with their hands, it'd look more fake if they just stood there all stiff and wooden.
Emphatic gestures are one thing and descriptive gestures are another. But gesturing for the sake of gesturing is the irritating part.
You see it a lot on YouTube videos where people are talking to the camera and they're waving their hands around all over the place and pointing for no discernible reason. It doesn't change the information they're presenting, nor does it add to it. In fact, it just distracts you with someone waving their hands around.
So the same applies to presentations from a company. If you watched two people talking in a park, you wouldn't see this many gestures.
Hand movements are fine, but the comment is right that these come off as incredibly fake.
I wish these posts came with a demo video of you doing it better.
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