← Back to context

Comment by InsideOutSanta

16 hours ago

The people at Microsoft who made the Surface Duo must be feeling pretty weird seeing this. The name, the aspect ratio, the way the UI works, the gestures for setting up split-screen, the "use it as a tiny laptop" mode... It's all things they pioneered.

Not that that's a bad thing. I absolutely loved the Surface Duo, it was my favorite phone until it stopped working correctly, and I hope other Android manufacturers take note of this, not just Samsung. It's just wild to see how similar this new Duo is to the original Duo.

Good design is inevitable.

In a completely clean room environment where a designer had never seen a folding phone, but had all the context of the iPhone and everything Apple had done, they would develop almost exactly the same design and features.

Designers have also been exploring the concept of foldable devices for literal decades, well before any reached the market. I have an industrial design and technology degree, we did a project in 2005 where we explored the designs around this, looking at the UI, the physical interaction, everything. My design had a similar aspect ratio and size, as I am sure half the student did my year and every other year they ran the project. (the iPhone Duo is about thousand times better than my design though!)

Thats not to say the Microsoft designers didn't do an incredible job, they did, but they were building on decades of design ideation from those that had experimented before them.

  • Microsoft did a really interesting job with the surface duo but it was a complete flop

    • because when doing whacky hardware you need to control the entire UI stack. Android can never deliver this because of the fragmentation and you get apps that don't work right and bug out constantly.

      Apple can force developers to use APIs that make the apps work correctly on the foldable even if they are not directly optimized.

  • I find that story hard to believe. Your industrial design class designed folding iPhones 2 years before anyone had even seen the first iPhone? Sounds like a leap. That said, at the time, the most popular phone in the world was a folding phone, the Motorola Razr.

> the "use it as a tiny laptop" mode... It's all things they pioneered.

This feature is also standard in existing folding phones. It's a pretty obvious feature tbh.

  • I thought the Pixel Fold didn't support this? No landscape keyboard?

    • Pixel Fold has had it for a few years, it's called "tabletop mode". Beyond just the keyboard "mini laptop" style, different apps also have special UIs for it, too. Like youtube puts playback controls on it.

Microsoft also had Windows XP Tablets [1] and also WinCE/PocketPC many years before.

While the Duo is more subtle for some changes, it might show us the "new" Apple where the innovation comes from fine-tuning and getting a mature product to the market.

At least from their presentation, it looks like they sat on the fence and looked at pretty much any good or bad thing that happened during the past years.

Seeing some reviews on the Samsung Fold for example, mentioned the speakers feeling weird as the audio orientation is fixed to the speakers location. Those little details make a difference.

I really hope modern Apple would go back to the details and nuances.

[1] https://betawiki.net/wiki/Windows_XP_Tablet_PC_Edition

  • > the "new" Apple where the innovation comes from fine-tuning

    That's actually the old Apple. Before the iPhone (and after Jobs' return) it was their standard operation procedure: the iMac was a refined workstation, the AirPort was a refined WiFi router, the Time Machine was a refined NAS, the iPod was a refined MP3 player...

    Even after the iPad, they mostly cranked out middling stuff like the airPods, all the way to the Vision. They would take whatever good idea was floating around the hardware market, give it a careful polish, and sell it at twice the price. And there is nothing wrong with that - constantly chasing revolutions is risky (see the Vision).

    • > the iMac was a refined workstation, the AirPort was a refined WiFi router, the Time Machine was a refined NAS, the iPod was a refined MP3 player...

      The word "refined" is doing a lot of work here. Just a few examples:

      - The iMac had a design unlike any desktop computer before it.

      - While a couple products had come before it, AirPort was the first affordable, mass-market consumer Wi-Fi router.

      - The iPod was the first MP3 player to incorporate the then brand new 1.8" Toshiba hard drives that enabled it to have for the time incredible capacity for the package size. And Apple innovated with the click-wheel user interface.

      All three of these products most people would see as much more than "refinements" but actually big innovations compared to what was already available in the market.

      3 replies →

These are just... obvious design choices that a foldable phone lends itself to. I'm not going to complain when Ford comes out with a new car that has a circle you turn when you want to turn the car. It's what works.

  • If they were "obvious design choices" we wouldn't first have 2 other different designs (long and narrow, clamshell).

    They are good design choices, which is different.

The Surface Duo was a great idea with mediocre software and essentially no developer support.

The curse of doing anything interesting with Android.

  • It certainly feels like another 10% of the total effort expended would have made this product viable. And I keep saying that about Microsoft releases. It feel like an enormous effect to get to product release then complete abandonment - no communication, no improvements, no additions, no bugfixes.

Microsoft stole from Apple once before, so it's not like this hasn't been experienced in reverse.

The difference here is Microsoft didn't have to take the hardware and pivot a new OS onto it at the last minute.

Remember... the Duo was supposed to be a cursed Windows 10-esque device. They brought on Movial to do a pivot to Android, then bought out the porting team in early 2024 to keep working on what they should have released in preparation for the Duo 2 (which is what they actually NEEDED to sell as an Android device at the time, but flopped in doing so).

I returned mine in late 2023. It wasn't the best experience and I was missing out on things like NFC dearly.