Comment by dgellow
17 hours ago
I think they are exploring the market. But Apple has done very clear mistakes in the past, such as the Vision Pro and Apple Intelligence. It’s not like a very large corporation not understanding what their market wants is a new phenomenon.
In any case, with Apple the commentary is always the same, if they release a small phone next year people will be saying „Apple knows exactly what they are doing, that’s exactly what the market wants“, if they don’t it’s also a sign they know exactly what they are doing. Anyone expressing their dissatisfaction with the direction of a product line „is in a bubble and doesn’t know what others want so should be ignored“. That has been the case since decades now.
Companies make mistakes. But an entire market with healthy competition doesn’t make mistakes for years on end. If there was some big untapped demand for small phones, somebody would have come along and tapped it by now.