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Comment by htk

13 hours ago

"Who wants bigger phones?"

Everyone who buys larger phones instead of the iPhone Mini. The market decided that.

Kinda of. But the mini was released at a terrible time to get accurate data. The iPhone SE had launched 6 months earlier and had been lauded as the phone to get if you wanted a small iPhone. People who bought the SE were not ready to upgrade straight away to the mini. I suspect if the mini launched today it would see (a little) more success.

  • I'm sure Apple, and most other smartphone companies who have released a smaller phone before, are also at least as capable as us at accounting for launch timing in their investigations of what causes a phone to sell well and what doesn't.

  • Even outside of iPhones there isn't a large market for small phones. It's a niche market