Comment by anigbrowl
13 hours ago
Proportions absolutely matter for displays, both for aesthetic comfort and for efficient scaling. Most of the world uses ISO216 and its pleasing 1:sqrt(2) proportions. Leveraging aspect ratios with wide acceptance is a win both psychologically and for graphic designers.
The algebra proving why "halving long side H and flipping maintains aspect ratio" implies a ratio of 1:sqrt(2):