Comment by Quibblingeek

I really do love the idea. It just comes down to the idea that a cell phone shouldn’t cost as much as a run down, but serviceable used car used to cost in a world where inflation hasn’t run rampant.

The solution, of course, is the idea of leverage. 12 easy installments, or just lease it bro which apparently we’re doing now..for cell phones. But this solution isn’t sustainable. I’d have rather Apple not brought it to market it at all.