Comment by jtrn
9 hours ago
If the fold make up 4% of sales, but with 2x or more margin vs mini, it might be worth it for them. Seems like a product that MIGHT survive due to that.
9 hours ago
If the fold make up 4% of sales, but with 2x or more margin vs mini, it might be worth it for them. Seems like a product that MIGHT survive due to that.
+ the pricing anchor drags the others models up and makes them look "better value" ... vs a lower price model selling 4% but anchoring the price downwards.