Comment by pbmonster
9 hours ago
I don't get that mentality. Millions of units, shares many parts with other models, OK margin. This is no reason to kill a product.
For comparison, that's roughly like Ford killing the Bronco Sport, or VW killing the ID.7.
> I don't get that mentality. Millions of units, shares many parts with other models, OK margin. This is no reason to kill a product.
At 2% of sales, the opportunity cost is the reason to kill the product. Keep in mind this still needs design, manufacturing, marketing, and distribution resources.
I say all of this as a fan of the Mini series.
> At 2% of sales, the opportunity cost is the reason to kill the product. Keep in mind this still needs design, manufacturing, marketing, and distribution resources.
All this is true for many other products, specifically cars. Ford makes the Bronco Sport anyway, and they make money on it.
I get it, Apple has much better margins than Ford. And maybe a iPhone 18 Mini would reduce total margin for them. But if they move a couple of million units, it absolutely would make money.
> Ford makes the Bronco Sport anyway, and they make money on it.
The current Bronco Sport generation was introduced in 2021 with minor changes in the ensuing model years. Ford USA sold 134k Bronco Sport in 2025, of 783k SUVs (17.2%) and 2.1M total USA vehicles (6.4%). the Ford E-series truck with 3.2% Ford Truck sales or 2.0% total vehicle sales may be a better comparison. It also is a design introducted in 2021.
phones are more likely mostly new designs in each model year, but we can wait for the teardowns to see.
https://www.best-selling-cars.com/usa/2025-full-year-usa-for...
this is exactly what Steve Jobs did after coming back from Next. Simplifying is very useful, especially in a big corp that want to be differentiated
well, VW has cancelled the ID.7 for the US market, and by 2030 will have killing 50% of their models across all brands (according to topgear).
Of course, they never even brought it to the US. It has no chance there, there's barely a market for lowslung station wagons, and close to no market for EV wagons. Always was a niche in the US, while it was always the primary family vehicle in Europe.
And yes, VW is fighting for survival. The things they are killing are the low volume models specific to the Chinese market (because absolutely nobody in China is buying any VWs) and a lot of the variants and overlaps they've accumulated over the years. They'll continue making less than 100k iD.7s, and will be happy to do so (it's modestly profitable).
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